Achieved advertising and marketing govt brings greater than 25 years of complicated B2B advertising and marketing expertise to the position.
MONTREAL, Feb. 21, 2023 /CNW/ — Tecsys Inc. (TSX: TCS), an industry-leading provide chain administration and omnichannel commerce software program firm, right this moment introduced advertising and marketing veteran Shannon Karl has joined the corporate as Chief Advertising and marketing Officer. Karl brings over 25 years of govt advertising and marketing expertise creating and executing strategic B2B advertising and marketing, communications and demand technology plans for enterprise SaaS options.
In her new position, Karl will execute Tecsys’ verticalized go-to-market technique, main the group’s international advertising and marketing initiatives throughout all points of product advertising and marketing, demand technology, accomplice advertising and marketing and company communications.
“I’m thrilled to hitch Tecsys and assist drive this subsequent chapter of development for the group,” says Karl. “Tecsys has a formidable legacy of fixing actual enterprise issues via customer-driven innovation, and my aim is to construct on this sturdy basis to scale and broaden our place available in the market. I sit up for working with the group to convey our clients the very best instruments to run their provide chains.”
Shannon involves Tecsys from Intelex, the place she served as CMO. Previous to Intelex, she was vp of Business Advertising and marketing at SAP the place she constructed the corporate’s first International Built-in Demand Group devoted to supporting Enterprise and Mid-Market sectors, and led SAP Functions advertising and marketing for North America, inclusive of SAP S/4HANA, Cloud ERP, SuccessFactors and the Finance line of enterprise. She has likewise held numerous international and regional advertising and marketing management roles at IBM and PwC Consulting.
“Shannon is a wonderful addition to our top-notch management group. Her intensive expertise within the enterprise software program {industry} and fervour for customer-driven options make her the proper match for our group,” says Peter Brereton, president and CEO of Tecsys. “I sit up for the optimistic impression she could have as she evolves our advertising and marketing efforts for accelerated development and success.”
About Tecsys
Tecsys is a world supplier of provide chain options that equip the borderless enterprise for development. Organizations thrive once they have the software program, know-how and experience to drive operational greatness and ship on their model promise. Spanning healthcare, retail, service elements, third-party logistics, and normal wholesale high-volume distribution industries, Tecsys delivers dynamic and highly effective options for warehouse administration, distribution and transportation administration, provide administration at level of use, retail order administration, in addition to full monetary administration and analytics options. Tecsys’ shares are listed on the Toronto Inventory Change below the ticker image TCS. For extra info on Tecsys, go to www.tecsys.com.
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SOURCE Tecsys Inc.
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