Purple Lobster will give free lobster to 150 clients. / {Photograph}: Shutterstock
Free all-you-can-eat lobster? On this economic system?
Completely, says Purple Lobster, which can supply bottomless parts of its namesake menu merchandise on March 28 at its Occasions Sq. location.
Prospects can join the chain’s first-ever Infinite Lobster occasion beginning March 21—however they’ll should be quick. Reservations are restricted to only 150 seats unfold evenly throughout three seating home windows: 11 a.m.-1 p.m., 1-3 p.m. and 3-5 p.m.
Visitors who’re in a position to nab a desk can eat as many 1¼-pound reside Maine lobsters as they will deal with, served with melted butter, steamed broccoli and their selection of a aspect, all totally free. The dish usually prices $49.99 at that location, based on its web site.
Prospects will nonetheless should pay for drinks and different menu gadgets.
“We’re thrilled to reward friends for his or her love of lobster with our first-ever Infinite Lobster occasion,” stated CMO Patty Trevino in an announcement. “We all know how a lot our friends love Infinite Shrimp, so we figured why not supply Infinite Lobster.”
The latest installment of the bottomless shrimp deal, in September, price $23.99. Infinite Lobster, however, prices nothing.
The beneficiant however restricted promotion comes because the 670-unit chain struggles with falling visitors and rising prices. Thai Union Group, the Thailand-based seafood firm that owns Purple Lobster, stated in February that it closed 16 areas within the fourth quarter. It was additionally reportedly working to renegotiate rents at a few of its eating places.
However the firm stated it’s decided to show the ailing enterprise round. After elevating menu costs, Thai Union is now reinvesting in advertising to get folks again into the eating places.
“Attracting extra folks within the restaurant is, after all, a problem when you might have been growing your costs and when the nation is dealing with some recession,” Thai Union CFO Ludovic Regis Henri Garnier advised analysts final month, based on a transcript from monetary companies website Sentieo.
“We wish to do rather more [marketing] actions,” he stated. “You understand that Purple Lobster’s mannequin is to do a number of promotion.”
Making a gift of free lobster in Occasions Sq. actually matches the invoice.
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