Maple Welcomes Nick Stein As Chief Advertising and marketing Officer

Seasoned model builder who led profitable Advertising and marketing groups at Prime Hat, Salesforce, Alida and PocketHealth joins Maple management staff to scale adoption of digital care in Canada

As sufferers, firms, and healthcare suppliers throughout Canada more and more flip to Maple as a trusted accomplice to enhance the frontline healthcare expertise, Stein joins current govt hires Carl Smith and Marc Caltabiano to speed up the corporate’s subsequent section of development

Maple is certainly one of North America’s fastest-growing firms and Canada’s main digital care platform, offering nearly 4 million sufferers well timed and handy entry to medical doctors and different healthcare suppliers from their telephones or computer systems

TORONTO, Jan. 11, 2023 /CNW/ – Maple, Canada’s main digital care platform, introduced at present that Nick Stein will be a part of the corporate as its first Chief Advertising and marketing Officer. On this function, Stein will lead Maple’s advertising technique, together with model administration, company communications, product advertising and buyer acquisition and retention. Stein joins current govt hires Carl Smith, Chief Monetary Officer, and Marc Caltabiano, Chief Product Officer, to speed up Maple’s subsequent section of development following a $75 million CAD Sequence B fundraising in 2020 led by Loblaw subsidiary Customers Drug Mart and the acquisition of digital well being startup Wello in 2022.

Maple Welcomes Nick Stein As Chief Advertising and marketing Officer

Maple Company Brand (CNW Group/Maple Company)

Stein has deep expertise constructing successful manufacturers, attracting high expertise, main high-performing groups and accelerating enterprise development throughout a number of industries. Most not too long ago, he served as the primary Chief Advertising and marketing Officer at PocketHealth, a diagnostic picture sharing platform, the place he constructed and scaled the Advertising and marketing perform, drove the go-to-market technique and helped entice practically a million sufferers throughout the US and Canada. Previous to that, Stein was the founding Chief Advertising and marketing Officer at Prime Hat, an schooling expertise platform, which raised greater than USD $200 million in enterprise capital. Throughout Stein’s tenure, Prime Hat elevated income by 300% and grew from from 100 to 500 workers.

Beforehand, Stein held senior management positions at Imaginative and prescient Essential (now Alida), Salesforce, and Rypple, a venture-backed startup acquired by Salesforce. Previous to his profession in expertise, Stein was an award-winning journalist at Fortune journal and CBC Information. He holds a Masters in journalism from Columbia College and a BA from McGill College.

“Nick is a extremely skilled business chief and I am thrilled to have him be a part of our govt staff as Maple builds on its steep trajectory  of development,” mentioned Brett Belchetz, CEO and co-founder of Maple. “Nick has a demonstrated monitor file constructing and scaling advertising groups, and a novel perspective on storytelling as an award-winning journalist.”

“The Covid pandemic has positioned unprecedented stress on an already overburdened healthcare system and has pushed frontline healthcare employees to the breaking level. Maple has a novel alternative to ease that burden by bettering the supply of healthcare for all Canadians,” mentioned Nick Stein, Chief Advertising and marketing Officer at Maple. “I am wanting ahead to becoming a member of such a passionate, mission-driven staff and serving to to enhance look after hundreds of thousands of sufferers.”

About Maple
Maple is a expertise platform that tackles a few of the world’s most significant points in healthcare, beginning with well timed and handy entry to medical doctors and different healthcare suppliers together with dermatologists, psychiatrists, and oncology navigation consultants. It permits sufferers to attach straight with medical doctors and specialists for medical care in minutes from their smartphone or laptop 24/7, and likewise offers customized expertise options for employers, insurers, hospitals, and clinics. Study extra at

SOURCE Maple Company



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