Franco brings 30 years of govt expertise to her new position. / Picture courtesy of Church’s
Church’s Texas Hen has named Natalia Franco govt vice chairman, international chief advertising officer.
In her new position, Franco shall be accountable for main advertising efforts, model execution and digital presence throughout the group. As well as, she is going to present a strategic imaginative and prescient for the model and work to drive model consciousness and positioning.
Franco brings 30 years of govt expertise to the model, together with her time as chief advertising officer at McAlister’s Deli. She additionally held the EVP, chief model and technique officer position at California Pizza Kitchen and advertising senior vice chairman for non-restaurant manufacturers at Focus Manufacturers. All through her profession, which additionally included stints at Burger King and IHOP, Franco has gained expertise in enterprise growth, portfolio administration, revenue optimization and buyer relationship administration.
“Natalia is a veteran advertising govt with whom I beforehand labored throughout a serious model acceleration,” mentioned Joe Guith, CEO of Church’s. “Her imaginative and prescient for model positioning and her management in constructing nice groups may be very robust. Natalia’s experience shall be key as we proceed to strengthen and develop this beloved model.
That is the second management announcement from Church’s in about one week. The model named Danton Nolan its EVP, chief monetary officer on Feb. 27.
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