Chipotle reveals particulars of its new Farmesa idea
Chipotle reveals particulars of its new Farmesa idea

Chipotle Mexican Grill is making a bowl idea in California referred to as Farmesa. / Picture courtesy of Chipotle Mexican Grill.

Chipotle Mexican Grill on Wednesday confirmed that it’s certainly opening a second idea referred to as Farmesa, which it calls a “California-inspired contemporary eatery” that may serve customizable bowls priced from $11.95 to $16.95.

Restaurant Enterprise first revealed that Chipotle was opening a brand new model final week. Farmesa will debut within the Kitchen United Combine facility slated to open in Santa Monica, Calif.

The Newport Seaside, Calif.-based Chipotle stated that Farmesa will assist it check new concepts. And Chipotle appears intent on increasing the idea based mostly on what it learns from this facility. “One in all our strategic aims is to create or put money into rising culinary areas and restaurant ideas that match inside Chipotle’s food-with-integrity mission and make contemporary meals every day,” CEO Brian Niccol stated in an announcement.

Farmesa’s director of culinary innovation is James Beard Award-winning chef Nate Appleman, who beforehand led menu improvements for Chipotle within the mid-to-late 2000s.

Farmesa will serve bowls that function a protein, inexperienced or grain, two sides, a alternative of 5 sauces and a topping. The model will launch with a limited-run menu that may assist the staff on the restaurant be taught numerous cooking strategies.

The total menu will embody gadgets like Basic Santa Maria-Fashion Grilled Tri-Tip Steak, Every thing Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower and Candy Potato Chips. Farmesa’s merchandise will likely be natural and non-GMO.

Prospects will be capable to place an order on the facility by way of a kiosk. They’ll additionally order supply. The idea “will permit us to achieve a lot of clients, be taught rapidly, and evolve our idea and menu in order that we will ship on our targets earlier than increasing,” Nate Lawton, VP of recent ventures at Chipotle.

Members assist make our journalism attainable. Develop into a Restaurant Enterprise member at this time and unlock unique advantages, together with limitless entry to all of our content material. Join right here.